Are you thinking of renting or selling your home? Home staging will help you achieve this as soon as possible. But what is home staging? What are the differences between home staging and decoration? Until relatively recently in Spain we did not know this technique that consists of making your house much more attractive to future buyers. Well, that is home staging. But it’s no wonder you confuse it with interior design. It has nothing to do with it. In this article we give you some keys that will help you understand it better and we will talk about the new trends in kitchens for this 2021.
Home staging is used to sell. Emerged in the United States in the 1970s, currently about 75% of the homes sold there use this tool. 75% of the homes sold there use this tool to tune it up. to fine-tune it. But in Spain, it did not arrive until 2009. Along with the crisis came home staging, but mostly because with the crisis increased the sale of second-hand housing and with it the interest of sellers in revaluing their home and stand out from the rest to sell it as soon as possible.
Did you know that in a recent study by the Association of Home staging Spainthanks to this tool we can shorten the selling period of our house to less than 38 days?
The Home Staging is a real estate marketing technique to position and highlight your property, premises or office to obtain the maximum profitability; either by selling or renting. It is easy to understand the purpose: a property that a priori may be unattractive or with a devalued price due to its condition or characteristics, is to be reconverted in a product product that reaches the largest possible number of potential clients.
To achieve this result, both interior design and renovation and refurbishment techniques are used. For this technique to be effective, it must be neutral in its finishes to result in a marketable product; flexible in its distribution to adjust to a greater number of customers; and up-to-date to adapt to market demands.
For this purpose, it is advisable to have a good study, which knows the market and offers an integral and adequate solution . At PAGÈS BCN GROUP we carry out the complete process, from the previous viability analysis to the handing over of the keys.
But, what does home staging consist of?
Each home has particular needs when it comes to preparing it to go on the market, but the actions that are generally carried out when performing a home staging are the following:
- Depersonalization of the home, transforming it into a more neutral and attractive space. Throw away all personal items, photos, posters, stickers. Buyers prefer minimalist styles that bring spaciousness to the home.
- Decongestion and order of the spaces, improving the circulation in the house. Entering a messy and dirty house is something that totally discourages you from wanting to live there.
- Thorough cleaning. Although it may seem logical, many people do not give importance to cleanliness. Therefore, thoroughly clean the entire home.
- Repair of damages. A broken light bulb, a socket… Buyers will always try to negotiate the price if they see that it is damaged.
- Localization and enhancement of the property’s strengths. You must update the house and adapt it to today’s needs. Eliminate partitions, partitions, anterooms, utility spaces, etc. Create a flexible space that can be adapted to different ways of living in the house: living/working or weekend living, for example.
- Maximization of brightness. It is best to do it in white, as it brings light and space to the rooms.
- Update of the environment including new decorative elements.
- Solution of potential olfactory problems. If smokers or animals have lived there before, the odors have certainly permeated the house.
- Equipment and decoration of empty spaces. You can use cardboard furniture for the rooms, mats as beds in the bedrooms. Even play with the rooms by decorating them, always in a minimalist way, with a childish tone, thus differentiating the children’s bedroom and giving them a better idea of living there.
- Production of a professional photographic report. To stand out from the other houses and sell it as soon as possible. Some people use professional photographers, but you can also do it yourself, highlighting the strengths of the home and never forgetting the lighting.
Differences between “home staging”, decoration and interior design.
Many people think that decoration and home staging are the same thing, but they have numerous differences. The fundamental thing is that decorating consists of “dressing” a house according to the personal tastes of its owners, while home staging is done in order to prepare the house to please as many people as possible in order to favor its sale.
That is the main difference.
We already know what home staging is and what it consists of, but… What about interior design ?
Interior design is based on the reconceptualization of spaces. This interior design goes beyond mere decoration. A good interior designer will work to make those square meters give as much as they can, taking advantage of the space and generating high quality standards.
Home staging vs. decoration interior design
Once the two concepts have been defined, it remains to establish the differences, which may not have been entirely clear. There are, in essence, three fundamental differences between home staging and interior design.
1. Home staging is used to sell or rent the house.
Interior design is used when the tenant or homeowner decides to give their home a makeover to make the occupants more comfortable. When decorating we add personalized details, souvenirs or objects that personalize a space, while with home staging we depersonalize the house to the maximum and neutralize it so that anyone can imagine living in it.
In the end, home staging, design and decoration are means to the same end: to sell or rent a property.
And this is where the second difference comes into play.
2. Home staging does not depend on what the owner likes, use a neutral style.
It should be recalled that this technique has mainly a commercial function.
In other words, it has to transform a house into a more saleable product.
Therefore, the tastes, hobbies or preferences of the owner do not matter. A decoration project is made according to personal and specific tastes of a person, while with home staging the aim is to show an ideal, magazine style of living that appeals to many people.
The house has to be beautiful, with a very well thought out distribution and with its possibilities taken advantage of to the maximum. As for its design, it has to achieve a neutral style that convinces 99% of those who visit it.
And, finally, we have the third difference:
3. Home staging is cheaper and therefore more cost-effective.
The interior design is an integral process, where in addition to the decoration, factors such as the furniture, the material of the floor, walls and sconces, the arrangement of the sockets, etc., are taken into account. It is a process in which many factors are involved, so its complexity is greater, and the price goes hand in hand with it.
Home staging, on the other hand, aims to improve the property as much as possible but with the least possible expense. In decoration there are no limits of size, color or material for decoration, while with home staging there is a tendency to use few and small pieces of furniture. You sell your house, not your furniture Although it admits small reforms (fixing taps and sockets or painting walls, for example) its ultimate goal is to make the most of a house with the minimum.
For this reason, in addition to being cheaper, it guarantees greater profitability in a home.
In this table from the Escuela Madrileña de Decoración you can see the summarized differences of home staging vs. interior design:
Home staging in the kitchen, the new trends for 2021
Trends in modern kitchen decor are always evolving. In the past, this space was only used for cooking and eating, but nowadays it has become a much more integrated part of daily life. It is not uncommon to find people watching television, using the computer or studying, in addition to the activities for which the kitchens are designed.
In addition, the kitchen is one of the rooms with the greatest impact and importance when it comes to selling a home. For this reason, it is worth spending a little more than on the rest of the rooms.
A successful kitchen design should focus on functionality, employ good ergonomics, durable finishes and incorporate good quality products:
- Materials. Subway or square tiles are materials that are becoming a trend in kitchens. Marble, quartz and wood combined, have gained ground in recent years, as a coating for walls, floors and even countertops. You can also opt for concrete, it gives a very modern and industrial look to the kitchen. And the floor in gray or charcoal colors will remain trendy.
- Household appliances. Stainless steel remains the material of choice in both large and small appliances. Kitchen designs are becoming more minimalist and cleaner. When it comes to small appliances many people are choosing to integrate these into the cabinets and hide them, however, for those who prefer to leave them in plain sight, they can integrate them into the rest of the furniture.
- Modern kitchen furniture. As for the furniture to be carried in the kitchens, shelves and storage furniture that are fully integrated into the wall, seeming to be part of it will predominate.
- Lighting in modern kitchens. Another key to modern decorating is the implementation of decorative techniques that increase the feeling of space, such as good lighting and sparse incorporation of furniture.
- Colors in modern kitchens. Many interior designers have been using darker color palettes for the kitchen, experimenting with dark gray and black. Black and white will also be used extensively. The overall look is one of elegance and refinement, yet has an air of natural simplicity and earthy exuberance.
- Modern kitchen designs. Today’s kitchens are becoming shared family spaces that also allow for eating, working or relaxing within the same area. Kitchens are being designed to allow spaces to be shared and offer more versatility and design flexibility.
GRUPO PAGÈS BCN, experts in interior design
If you think your property has a lot of potential but you do not know how to exploit it, in GRUPO PAGÈS BCN we can help you.
We have a team of interior designers and home stagers that will advise and help you in everything you need to implement those changes that your home needs to give the most of itself.
Get the maximum profitability for your house thanks to GRUPO PAGÈS BCN. Shall we talk?
REFERENCES
AHSE. Why perform a Home Staging? https://bit.ly/3cktght
AMMPLIOUS. Differences between home staging and interior design https://bit.ly/3vX4X0C
IDEALIST. Differences between decoration and home staging https://bit.ly/39fd0w5
DECORAID. Modern Kitchens 2021 – Designs Models 150 Images https://bit.ly/3vY15g8
